However, recently, I have found myself having to ask what each commercial, magazine spread, or billboard is really trying to sell. Advertisements targeting males with disposable income have slowly shifted from selling products to selling the idea of sex. This, in turn, has raised some controversies over the real objectives behind these ads. Discussion Sexual positions are of central focus in how the majority of these ads are portrayed, consequently setting a new standard for marketers.
Love As humans, we are driven by forces of inherited behavior and instinct that has been passed down through thousands of years of evolution.
We are genetically programmed to look for qualities in another person that we think would result in the best offspring. There are certain Sex appeal essay given off by the opposite sex that the brain subconsciously processes and then computes. From the way that person walks to the way their face is shaped, our brain is constantly Sex appeal essay the people we come in contact with to make one ultimate decision: Is this person a good genetic match for the most viable offspring, or not?
The concept of having no control of who we fall in love with is frightening to some people, and rightfully so. As people, we want to believe that we have freewill, that the decisions we make are made on our own accord or are based off of decisions we have made previously.
We want to believe that there are mystic forces at work bringing us to our ultimate soulmate, and above all, we want to believe that we have the ability to choose a partner on our own.
The more humans learn about the brain and the body, the more we can see that choosing a partner is less of choice than we would like to believe.
While no one is certain about the meaning of life, we are certain that it is a process of constant progression. This process is known as natural selection. Animals mate and either thrive or die based on the Theory of Natural Selection, which says that animals will mate with an individual that will provide the most viable offspring.
Humans are no different. Our brains are constantly scanning individuals to find if they are a suitable match to reproduce with. So what are driving these uncontrollable neurological sparks we call attraction? The answer is simple, hormones. Both genders have sex specific hormones that attribute to their reproductive health.
In females, the hormone that indicates how fertile she may be is called estrogen, and in males the hormone that determines the amount of viable sperm he may have is called testosterone. The higher the hormone level in an individual, the more reproductively healthy they are and the more likely they are to make strong offspring, thus making them more attractive.
How does the brain determine who has a higher amount of reproductive hormones? And how much control, if any, do we really have? Where does the science of sex appeal begin? How do these primal instincts get triggered? The first feature noticed by an admirer of any sorts is the face.
There are several criteria for an appealing face, but the foundation on which the decision of an attractive face is formed is on the proportions of the face Taflinger.
This concept is known as the Golden Rule, devised by the Ancient Greeks who referred to it as the the equation of perfection. People tend to be drawn to individuals that display well proportioned taces, such as the width of one eye being equidistant to the space in between the eyes, and that distance being proportional to the lips Science of Sex Appeal.
After evaluating the roportions of the face our brain determines the attractiveness of the person based on their sex. Lisa DeBrine, a psychologist at the University of Aberdeen in Scotland researches different aspects of the face and has determined what makes mens faces attractive to females and vise-versa Science of Sex Appeal.
Women with higher levels of hormones such as progesterone and estrogen appear to be more feminine, having a pointed Jaw, high cheek bones and eyebrows, and full lips. These qualities indicate that she has a healthy reproductive system and could have a healthy child ithout any problems.
With men, a broad face with a strong Jaw bone indicates high levels of reproductive hormones, thus making men with these qualities more appealing to women. The more accentuated these qualities are, the more seemingly attractive that person is, making it easier to find a mate.
Are they destined to be alone? To test this theory Doug Kenrick, a psychologist and researcher at Arizona State University, conducted a study to test if individuals would pair up with someone considered to be on the same caliber of sex appeal as them.
He pulled ten men and ten women, then dressed them as similarly as possible, making them all wear fitted swim caps and neutral clothing. He then asked each of them to rate the ten members of the opposite sex on a scale of one to ten, then averaged the scores of each subject ogether to get their mean sex appeal.
The two groups then met in the same room and were asked to find a mate with a person whom they considered to be attractive.
When the subject saw a person they liked, they extended their hand and if the person accepted their outreach then they were considered a pair. After everyone had a match, Kenrick looked at the average score of each couple and found that each person was within a point of their mate, meaning that each person started with the most attractive and worked their way down until they found someone that was equally as attractive.
When we look at a person not only does their face help us determine if we think theyre attractive, but their body as well. Men and women alike can appreciate a fit body displayed by the opposite sex, but why do we find these body types attractive and what about these bodies make them attractive?
Kerry Johnson, a human researcher at UCLA conducted a study to find what features men and women look at the most and why.Just like there is a monogamy hormone specific in men, there is also a a hormone specific in women called oxytocin (Science of Sex Appeal).
This hormone is in all women that have tendencies of being in long term relationships. The Effectiveness of Sex Appeal in Advertisement Sex is everywhere.
It's in every magazine, on every television station, and in every movie. Sex appears in advertisements for everything from shoes to food to . The average American struggles with body image and sex appeal. People spend thousands of dollars a year trying to enhance their attractiveness. The Sex appeal is one of the most popular assignments among students' documents.
If you are stuck with writing or missing ideas, scroll down and find inspiration in the best samples. Sex appeal is quite a rare and popular topic for writing an essay, but it certainly is in our database. The practice of utilizing sex appeal in advertising is nothing new. Sexual images (nudity) can be found in advertisements as far back as the late s and in the early s, it .
Free sex appeal papers, essays, and research papers. My Account. Your search returned over In today's society, the young are able to view sex in daytime television and learn from the promotion of sex in the media. In this essay, we will explore the options of where we learn about sex, places we see sex, how sex influences our lives, and.