Richard Elaver Abstract After years of seeking students with leadership skills, companies today are putting similar levels of emphasis on those with creative capabilities. Such companies need creative people to help solve their most pressing problems, and to help generate new sources of value creation for firms that have suffered years of stagnant growth.
Many brands have conducted research in an effort to understand how to stimulate employee creativity; Google is infamous for this. Encourage in-person communication and interactions.
In some office setups it would be possible for coworkers even in the same department to go all day without talking to each other. This kind Managing and fostering creativity atmosphere is directly in opposition to fostering a creative environment for a few reasons.
Encouraging active mood states amongst co-workers and team members will improve their creativity and one way to do that is through interpersonal communication. Also, an environment where people feel free to communicate would hopefully transfer over to group brainstorming sessions, which leads us into our next point.
One problem with traditional brainstorming is that not all ideas are given equal opportunity. Ideas presented at the beginning of meetings tend to receive more attention, whether they deserve it or not. One way to counteract this is to allow your team individual brainstorming and writing time.
Once everyone has their ideas down, combining them and revealing them at once makes sure each idea is given the same amount of thought. Allow time to absorb input before you ask for output. Even before you ask your team for their ideas, make sure you give them ample time to research.
Spend a good amount of time simply absorbing information without stopping to create anything just yet.
Because innovation is based on knowledge, the more knowledge you have, the more powerful your ideas will be. This includes using experiences as knowledge — exposure to new things puts more ideas into your subconscious, giving you more from which to draw inspiration. The construal level theory of psychological distance states that anything we do not experience as occurring now and to ourselves falls under the psychologically distant category.
Applying this theory to creativity means changing the way we think about something. We think about things that we consider psychologically distant in a more abstract way, which we know is useful when it comes to being creative.
Place restrictions on your team. New restrictions can force people to think about things differently. For example, Theodore Geisel wrote one of his most famous works on a bet that he could write a book with 50 words or less.
Seuss, used exactly 50 unique words. Think from a new viewpoint. Creative people must be able to see things from different perspectives.
If your team is feeling stumped, engage in a little role-play. Have them think not as people creating, but as those consuming.
This will force him or her to wonder: Why would someone want this product or service? What are they looking for? The answers to these questions will come as soon as they step into the shoes of the customer. These techniques can help encourage creativity in a worker that falls across the full spectrum of the creativity scale.
Applying creativity to every aspect of your workforce will allow you to stay ahead of the game, get more out of your team and foster a more fruitful work environment.
Posted on March 19, at Ashley Remstad is the name of the author. Posted on March 23, at 7:Creativity in business is a crucial first step that needs to be prioritized by senior leadership.
A survey by IBM of more than 1, chief executive officers shows consensus: Creativity was ranked as the number one factor for future business success—above management discipline, integrity, and even vision.
Management Module: Creativity and Innovation in the Workplace “I believe in the power of the imagination to remake the world, to release the truth within us, to hold back the night, to transcend death, to charm motorways, to ingratiate ourselves with birds, to enlist the confidences of madmen.”.
Creative thinking and collaboration can be encouraged and rewarded, or in many formal and subtle ways discouraged. It’s the leader’s job to get it right. Here’s what people might be thinking. This is explained as the extension to the "adjacent possible", where the recombination of existing ingredients, i.e.
innovation ideas, might generate more and better innovations (Johnson, ). – The purpose of this research paper is to present a conceptual model for collaborative forecasting management (CFM) developed within a European project's context.
Unfortunately, even though creativity is crucial to business and management success, higher education generally does not devote sufficient attention to it (Edwards et al., , Schmidt-Wilk, ).
Fortunately, the course design that is presented in this paper seeks to assist in filling this gap.